You get visits but few sales
You pay for ads to send people to a page that doesn't convince, and you want to know why.
Sales Page Kit · digital product
A clear, honest and measurable sales page, section by section
Understand what really makes people buy, write with your customers' words, prove instead of claiming, reduce form friction, stay within the rules, then measure and test without fooling yourself: the method, plans for five profiles, copy in four languages and an Excel workbook.
- Sourced and dated figures, with their limits
- Copy in French, Arabic, darija and English
- No "magic" formula
Who it's for
This kit is for you if…
You sell with cash on delivery or via WhatsApp
You want a short form, a clear offer and copy suited to your Moroccan customers.
You offer a service, a course or appointments
Tradesperson, practice, freelancer, trainer: you want a proven page plan for your activity.
You build pages for clients
As an agency or freelancer, you want an audit grid, checklists and a measurement method to share.
What's inside
From the first line to the first test
Every document comes in English, French and Arabic; the copy bank is written in French, Arabic, darija and English in every edition.
- Guide (PDF) — what really drives conversion, listening to customers before writing, page structure section by section, copywriting, proof, speed and mobile, forms, payment and WhatsApp, rules to follow, ad-to-page consistency, measurement, honest testing, using AI without losing the truth, sources
- Page plans (Word and PDF) — 5 profiles, section by section, each with a written example and a checklist: cash-on-delivery e-commerce, local service, freelancer or consultant, course or digital product, appointment booking
- Copy bank (Word and PDF) — 110 texts per language: 25 headlines, 15 subheadings, 20 buttons, 15 reassurance lines, 15 answers to objections, 8 honest guarantees, 4 testimonial requests with consent, 8 honest urgency lines
- Checklists (Word and PDF) — 88 pre-launch points, the 10 most common speed fixes, accessibility, compliance (Moroccan Law 31-08, EU price reduction notices, Meta and Google "not allowed → allowed" examples, Law 09-08 and GDPR notices), ad-to-page consistency
- Excel workbook — 7 tabs: instructions, page audit grid out of 100, objections → answers → proof, UTM campaign links, campaign tracking, A/B test feasibility, 40 test ideas ranked by ICE score
Why pay for it
What this kit adds to free resources
You can find excellent conversion content online, almost all in English, and lists of formulas "that convert". Here is what they don't do.
| Free resources and lists | This kit |
|---|---|
| "+300% sales" without a source | Sourced and dated figures, with their limits, and no promise of results |
| Built for card payments in the US | Cash on delivery, WhatsApp and the habits of Moroccan buyers |
| Formulas in English | 110 texts per language in French, Arabic, darija and English |
| Nothing on the law | Law 31-08, struck-through prices and reduction notices, claims rejected by Meta and Google, Law 09-08 and GDPR notices |
| Made-up reviews and urgency | A hierarchy of proof, testimonial requests with consent and honest urgency |
| A/B tests recommended to everyone | A feasibility calculator and alternatives when traffic is too low |
| One plan for everybody | 5 page plans by activity, each with a written example |
| No measurement | An audit grid out of 100, UTM links and campaign tracking |
Full transparency
What the kit is not
- It does not guarantee any conversion rate or sales increase: nobody can promise that without knowing your offer and your traffic.
- It is not legal advice: the compliance pointers are dated and should be checked with a professional for your case.
- Meta and Google advertising rules change: the kit does not guarantee your ads will be approved.
- The copy and the examples, with fictional businesses, are drafts to replace with your real information, not pages to copy.
- It does not make an offer nobody wants desirable: it helps present a good offer clearly.
How it works
From purchase to a page you can measure
You pay online
By card or PayPal depending on your country, in Lemon Squeezy's secure window.
You download the kit
Right away on the thank-you page, and by email with your personal link.
You score your current page
With the audit grid out of 100 in the Excel workbook, before changing anything.
You rewrite with your plan
Your profile's plan, the copy bank and your customers' words.
You check, launch and measure
With the checklists, UTM links and campaign tracking.
The author
Who prepared this kit
I'm Imad Oufrid, a web developer and SEO and digital marketing consultant in Morocco. This kit brings together the method I apply to my clients' sales pages: a clear offer, real proof, a simple form, rules that are respected and figures you can measure. Learn more
FAQ
Frequently asked questions
Do I need to code?
No. The kit covers message, structure, proof and measurement; it works with any website or store builder. Only a few speed and accessibility checks require opening a free tool such as PageSpeed Insights.
My activity isn't one of the 5 profiles.
The guide's principles apply to every page. Start from the closest profile: selling products, a service, expertise, a course or bookings.
Can I run A/B tests with little traffic?
Often not, and the guide explains why. The feasibility tab tells you whether your traffic is enough, and the guide suggests alternatives when it isn't.
What formats are the files in?
PDF for the guide, Word (.docx) and PDF for the plans, copy and checklists, Excel (.xlsx) for the workbook. They also open in Google Docs, Google Sheets and LibreOffice.
Can I use it for my clients?
Yes, for your own projects and your clients' projects. You may not resell, share or publish the files. Details in the terms of sale.
How will I receive the kit?
Immediately after payment, on the thank-you page and by email. Your personal link allows up to 20 downloads.
What if the kit isn't right for me?
You can ask for a refund within 14 days if a file is faulty, if the kit doesn't match its description, or for a duplicate purchase. See the terms of sale.
Ready to rework your page?
$24, all three languages included, instant download, free updates if the content changes or becomes outdated.