No plugin does quite what you want
You stack plugins that almost do the job, slow the site down and clash with each other.
Custom WordPress development
WordPress that does exactly what your business needs
Custom plugins, API connections to your tools, built-in AI, fixes and performance tuning: I make WordPress work for you, with clean code that you own.
- Clean, documented code in your name
- API and AI integrations
- Urgent fixes available
Who it's for
Sound familiar?
You re-enter everything by hand
Orders, customers, stock: your tools don't talk to each other and your team copies data across.
Your site is broken or slow
An error after an update, a white screen, a sluggish dashboard: every hour of downtime costs you.
You want to put AI to work
Generate content, answer customers or sort requests right inside WordPress, without hacks.
What I do
From quick fixes to full plugins
I build to WordPress coding standards: readable, secure, update-safe code that any developer can pick up later.
Custom plugins
Business features, advanced forms, calculators, client areas and simple settings in the admin.
API integrations
Two-way connections to payment gateways, CRMs, shipping tools, ERPs or email platforms.
AI inside WordPress
AI models wired in to write, summarise, classify or reply, with controls on cost and output.
Theme customisation
Tailor your theme or WooCommerce without breaking updates, using a clean child theme.
Fixes and speed
PHP errors, plugin conflicts, security holes, slowdowns: diagnosis, fix, and cache and database tuning.
Migrations
New host, domain or server, with no data loss and no loss of your search rankings.
Process
Four steps, zero risk to your live site
Understand the need
You explain the problem or goal; I review the site and the tools involved, then send a free quote.
Specification
What the plugin will do, what it won't, the screens and the data: all written down and approved before coding.
Build and test
Work happens on a copy of your site, never directly in production, with tests for normal and edge cases.
Delivery and follow-up
Go-live, documentation, source code handover and support during the first days of use.
Packages
Three ways to work together
Fix or troubleshooting
For a bug, an error, a slowdown or a specific setting.
€80 – €600
- Root-cause diagnosis
- Tested fix
- Backup before any change
- Plain explanation of what was done
Custom plugin or integration
For a business feature or a connection to your tools.
€350 – €4,500
- Written, approved specification
- Clean code to WordPress standards
- API or AI integrations
- Source code and documentation handed over
Hourly
For ongoing improvements or needs that are hard to scope upfront.
€30 – €60 / hour
- Time estimate before each task
- Transparent time tracking
- You set the priorities
- Ideal for ongoing work
Why me
A developer who also understands your business
A plugin is only worth building if it saves time or makes money. I start from your business goal, not from the tech.
- WordPress and WooCommerce specialist, from PHP code down to the Linux server.
- Also a marketer and SEO specialist: new features never hurt speed or rankings.
- You own the code: no restrictive licence, no lock-in to one provider.
- Working remotely in English, French or Arabic with clients worldwide.
- No changes on your live site without a backup and prior testing.
Frequently asked questions
Why a custom plugin instead of an existing one?
If a reliable plugin already does the job, I'll recommend it. Custom work makes sense when you'd otherwise need several plugins, when your need is specific, or when performance and security matter.
Can you connect WordPress to my CRM, ERP or courier?
Yes, as long as the tool offers an API or another documented way to exchange data. I review its documentation before quoting so I can confirm what's feasible.
How do you integrate AI into WordPress?
I connect your site to an AI model through its API, with instructions tailored to your business, usage limits to keep costs under control and human review where needed. The API keys stay in your name.
My site is down. Can you help quickly?
Yes, I take urgent jobs depending on availability. Send me the site address and a description of the problem, and I'll quickly tell you whether and when I can step in.
Do I own the code?
Yes. You receive the source code and documentation, and you're free to develop it further with me or another developer.
Will the plugin stay compatible with updates?
It's written to WordPress standards to keep risk low. Major changes in WordPress or in connected tools may still need adjustments, which I can cover as part of maintenance.