Strategy first
Who are your customers, what are they looking for, and what holds them back? Every technical choice follows from those answers.
About
I build web projects that do more than just exist
My name is Imad Oufrid. As a senior web developer, web designer, SEO expert and digital marketing specialist, I help businesses, merchants and creators get found, earn trust and sell online.
I'm based in Morocco and work with clients around the world in French, English and Arabic. What I do: bring technology, design and a real understanding of what turns a visitor into a customer together in a single project.
My approach
Strategy, design and human psychology
A profitable website answers three questions: can people find it, do they understand it, and do they want to act? I work on all three at once.
Modern, clear design
Simple, fast and elegant interfaces where the information that matters stands out at first glance.
Buyer psychology
Trust, proof, a clear offer and lower perceived risk: the levers that get people to take action.
Skills
What I do best
Web development
WordPress and WooCommerce, custom plugins, API integrations, PHP and JavaScript, fast and accessible websites.
Android apps
Design, development and publishing on Google Play, from prototype to production app.
SEO
Technical SEO, content, structured data, local and multilingual SEO, rank tracking.
Marketing & sales
Persuasive copywriting, sales funnels, advertising, cash-on-delivery e-commerce, conversion optimisation.
Artificial intelligence
Integrating AI models into WordPress and your own tools, automating repetitive tasks.
Servers & performance
Linux server administration (AlmaLinux, Virtualmin), PHP, MariaDB, Redis and OPcache caching, security.
My commitments
- A personal reply within 24 business hours.
- A clear quote, published prices, no hidden fees.
- Your code, your domain and your accounts belong to you.
- Secure websites that respect your visitors' privacy.
- Honesty: if a project doesn't need me, I'll tell you.
Working together, wherever you are
- Video calls, email or WhatsApp, at times that suit your time zone.
- Native content in French, English and Arabic.
- Quotes in the currency we agree on.
- Regular check-ins and access to project progress.
Beyond client projects
What I build for everyone
I love building useful tools. On this site you'll find free tools, practical guides and the Android apps I'm working on. It's also a good way to see how I work.
54 free tools
PDF, photos, AI, security, calculators: right in your browser, without uploading your files.
Try them →Scam Observatory
Scams currently circulating, reported by users and reviewed before publication.
Browse →My Android apps
Join the testers club to try them before they launch.
Join the club →The author
I also write about what AI changes at its core
Alongside my projects, I write essays. The latest one questions the place of the human mind in the face of artificial intelligence.
L'Éveil du Silicium
Cahiers de la Fracture — Manifeste philosophique en quatre tomes · 2026
An essay on the emergence of a synthetic consciousness and the redefinition of the mind in the age of artificial intelligence. Going beyond the view of language models as mere "stochastic parrots", it puts forward an original conceptual framework: the Oufrid Framework and the Reflexive Closure Criterion. Book in French.
Available on Kobo Apple Books