You're about to have a website built
Showcase site, redesign or online store: you want comparable quotes and a project that stays on track.
Project Brief Kit · digital product
Get your website, online store or app built without nasty surprises
A complete kit to prepare your project, consult providers, compare their quotes and check the delivery: step-by-step guide, ready-to-fill templates, fully written examples, checklists and an Excel workbook. Written for the client, not the agency.
- English, French and Arabic included
- Instant download
- 14-day refund under the terms of sale
Who it's for
This kit is for you if…
You're launching an app
You know the service you want, but not how to describe it to a developer.
You've been let down before
Budget overrun, missed deadlines, access never handed over: you don't want to go through that again.
You're not technical
The kit explains every point simply, with concrete examples and wording ready to copy.
What's inside
20 ready-to-use files
Every document comes in English, French and Arabic, each adapted to its language (Arabic right-to-left).
- Step-by-step guide (PDF, 15 pages) — the 7-step method, from idea to delivery sign-off, a Morocco chapter and a glossary
- 3 project brief templates (Word) — showcase website, online store, app: 17 sections with built-in guidance
- 3 fully filled-in examples (Word and PDF) — a joinery workshop, a cosmetics brand, a chain of salons: to see the level of detail expected
- Wording bank — 26 vague wishes turned into verifiable requirements (speed, mobile, admin, SEO…)
- Checklists — acceptance testing, ownership and access, first 30 days, compliance with a CNDP preparation sheet, Morocco module
- Consult and choose — request-for-proposal email, 15 questions, red flags, two annotated quotes, contract clauses, answers to objections, change request, delivery sign-off
- Excel workbook (7 tabs) — priorities and first version, 3-year budget with sourced benchmarks, scored quote grid, contents, schedule, defect tracking
Why pay for it
What the kit adds to free templates
There are good free templates: we studied them before writing this kit. Here is what they rarely offer, and what you get here.
| Typical free templates | This kit |
|---|---|
| An outline to fill in | Three fully written examples, consistent from the first section to the last |
| General wishes ("a fast website") | Verifiable requirements, with thresholds and the measuring tool |
| Little or no help with the budget | A 3-year budget including annual costs, with sourced, dated benchmarks |
| No method to compare quotes | A scored grid, the list of items often left out, and two annotated quotes |
| Ownership rarely covered | An ownership and access checklist, and answers to providers' objections |
| The end of the project forgotten | Acceptance testing, delivery sign-off, defect tracking, first 30 days |
| A European framework, or none | Morocco: law 09-08 and CNDP, law 31-08, card payments since the 2024 reform, cash on delivery, .ma |
| One language, often dated documents | English, French and Arabic; benchmarks checked in October 2026, updates included |
Full transparency
What the kit is not
- It is not legal advice: the legal points help you not to forget anything; check them with a professional if needed.
- It does not replace a provider: it helps you choose one well and work well with them.
- It does not guarantee your project's success: it reduces the most common risks.
- Price benchmarks are indicative and sourced: they are not guaranteed prices.
How it works
From purchase to your first project brief
You pay online
By card or PayPal depending on your country, on Lemon Squeezy's secure page.
You download the kit
Right away on the thank-you page, and by email with your personal link.
You read the guide
About an hour to understand the method and pick your template.
You fill in your template
Using the filled-in example as a model: allow half a day to a day.
You consult and choose
With the ready-to-send email, the questions to ask and the quote grid.
The author
Who wrote this kit
I'm Imad Oufrid, a web developer and SEO and digital marketing consultant. I build websites and apps for clients in Morocco and abroad: this kit brings together what I recommend to a client before launching their project, with or without me. Learn more
FAQ
Frequently asked questions
I'm not technical: can I use it?
Yes, it's written for you. Every section is explained simply, and the filled-in examples show what to write.
Which template should I choose?
Showcase website if you want inquiries or quote requests, online store if your customers buy on the site, app if your customers use a service regularly on their phone. All three are included.
Does the kit work outside Morocco?
Yes: the method, templates, checklists and workbook are universal. The Morocco module is a plus for Moroccan projects; elsewhere, check your local rules (the GDPR is mentioned for the European Union).
What formats are the files in?
Word (.docx), Excel (.xlsx) and PDF. They also open in Google Docs, Google Sheets and LibreOffice.
Can I use it for my clients' projects?
Yes, for your own projects and your clients' projects. You may not resell, share or publish the files. Details in the terms of sale.
How will I receive the kit?
Immediately after payment, on the thank-you page and by email. Your personal link allows up to 20 downloads.
What if the kit isn't right for me?
You can ask for a refund within 14 days if a file is faulty, if the kit doesn't match its description, or if you bought it twice. See the terms of sale.
Do you also build the website or app?
Yes, it's my job, but the kit is neutral: it works with any provider. You can also ask me for a quote.
Ready to prepare your project?
$19, all three languages included, instant download.